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The Economics of Creativity - Ideas, Firms and Markets (Paperback)
Loot Price: R1,666
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The Economics of Creativity - Ideas, Firms and Markets (Paperback)
Series: Routledge Studies in Global Competition
Expected to ship within 12 - 17 working days
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Understanding the economic implication of creative individuals and
firms is at the heart of the new economy and of related fields such
as the economics of knowledge, the economics of science and
innovation management. This book brings together a panel of
theoretical and empirical contributions which address the
generation of creative ideas and their transformation into products
and services by firms or universities, as well as the interplay of
those organizations in networks and markets. The word 'creativity'
has been used a great deal recently in relation to efforts to
recover from the global financial crisis and re-launch economic
activity. Little has been added to explain how and why an economic
approach of creativity is useful and necessary. It is useful to
understand how the most creative people work and think, and how to
foster their creative productivity. It is useful to understand how
organizations integrate and exploit creative ideas. It is useful to
understand how market mechanisms can handle creativity and how
policies must be adapted. It is necessary in the light of the
recent economic crises that made innovation, invention and
creativity the basis of a new industrialization and fuel for a new
economic development. This new book assesses the economic impact of
creativity, defining the term and then going on to explore
theoretically and practically the economic consequences of
creativity through a range of themes including: creativity and
evolutionary theories of technological change; creativity and
organizational learning; creativity and technological policy; and
creativity and economics of networks. This volume offers a rich
source of inspiration and ideas for the pursuit of research which
merges economic tradition and management perspectives.
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