Meet your library patrons where they increasingly live and
work-online. This guide introduces you to the exciting
possibilities online programs offer, and shows you how to set up
online programs in your library-whether one-time stand-alone or
half-day, full-day, or multi-day workshops and conferences. Public
programs-from lectures, demonstrations, and interviews to book
discussions and story hours can be delivered in real time (live)
primarily over the web, utilizing a variety of interactive
communication tools, including voice-over-IP, text chatting, and
co-browsing. Furthermore, online programming can be used for
district-wide staff training. The author explains how to integrate
pre-recorded components of a program into a live, online public
program; shows how to extend the reach and appeal of online public
programs with podcasting and audiorecordings; and explains how to
use voice-over-IP and video-over-IP to enhance online programs. In
addition to outlining the costs of staring and operating a public
online program, Peters also provides cost recovery methods and
scenarios. Online public programs can extend your library's reach
into the service population, grab the attention of some early
adopters and opinion leaders in the community you serve, and convey
to patrons and other libraries that your library is moving boldly
into the digital future. Plus, many people are more likely to
attend an online library program than an in-library public program.
And because online programs are easily recorded and redistributed
on demand, your library gets more bang for each buck it invests in
its public programming outreach. Distance education programs in
higher education, corporate and governmental training efforts, and
other sectors of society have become commonplace, but this is the
first guide to focus on how libraries (public, academic, school,
and special) and library-related organizations (associations,
consortia, etc.) can and are developing exciting online programs
for library users and librarians.
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