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Mass Customization and Customer Centricity - In Honor of the Contributions of Cipriano Forza (Hardcover, 1st ed. 2023)
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Mass Customization and Customer Centricity - In Honor of the Contributions of Cipriano Forza (Hardcover, 1st ed. 2023)
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Total price: R4,970
Discovery Miles: 49 700
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This book honors the contributions and career of Cipriano Forza,
Professor of Management Engineering at the University of Padova,
Italy. He is a Member of the Scientific Committee of Academic
Journal Guide (ABS), an Associate Editor of the Decision Sciences
Journal and a former Associate Editor of the Journal of Operations
Management, where he curated a special issue on “Coordinating
Product Design, Process Design, and Supply Chain Design
Decisions”. As one of the world’s foremost researchers in the
area of mass customization and operations management, Prof. Forza
published more than 200 scientific articles with over 10,000
citations on Google Scholar. For his groundbreaking work, he
received several awards, including the Dr. Theo Williamson Award
for Excellence (1997), best paper awards by Production Planning and
Control (2005) and the Journal of Operations Management (2006), the
Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship
Awards (2021). Leading researchers and practitioners that have been
working with the honoree contributed a broad range of findings from
conceptual and empirical research about mass customization and
personalization to this book. The individual chapters take a
customer centric view on the challenges and opportunities of
product and service customization from an operations management,
information technology, entrepreneurship, marketing, and
organizational perspective. The authors explore key ideas, current
developments as well as future research directions.
General
Imprint: |
Palgrave Macmillan
|
Country of origin: |
Switzerland |
Release date: |
September 2023 |
Firstpublished: |
2023 |
Editors: |
Thomas Aichner
• Fabrizio Salvador
|
Dimensions: |
210 x 148mm (L x W) |
Format: |
Hardcover
|
Pages: |
353 |
Edition: |
1st ed. 2023 |
ISBN-13: |
978-3-03-109781-2 |
Categories: |
Books
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LSN: |
3-03-109781-5 |
Barcode: |
9783031097812 |
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