A fascinating multi-dimensional investigation of popular film as a
commercial, cultural and social phenomenon, focusing on well known
and controversial films, and on important - and marketable - issues
such as sex and violence. Traces the circulation in Britain of
three Hollywood films - Basic Instinct, Bram Stoker's Dracula and
Natural Born Killers - from marketing and critical reception to
consumption. Draws on economic and discursive contexts and original
audience research to trace how meanings, pleasures and uses are
derived from popular film. First in the field to look at how
Hollywood blockbusters are marketed in Britain. Combining detailed
case studies with a clear and up-to-date overview of audience
research and the political economy of contemporary cinema this will
be essential reading for students of film, popular culture and the
media. -- .
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