The secret to getting gifts and making donors feel like winners.
Know the best approaches to people-centered fundraising.
Understand the role of executive director, fundraisers, program
managers, and volunteers in the win-win framework, the importance
of listening, the case for a donor-centered approach, and the
direct ways these concepts can be applied in a variety of
fundraising settings. Includes numerous real-world examples taken
from the author's own experience as chief philanthropy officer in
nonprofits and as a leader in a well-known national nonprofit
consulting company.
Thomas D. Wilson is the vice president and western regional manager
for Campbell & Company. His career in fundraising spans more
than 25 years and includes building successful campaigns from
inception, reinvigorating stalled initiatives, and board/staff
training.
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