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Media Polls in American Politics (Paperback, New)
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Media Polls in American Politics (Paperback, New)
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Public opinion pools have become staples of contemporary political
reporting, and most national news organizations have sophisticated
in-house polling operations. The increased number and quality of
polls conducted and reported by the press give the public a chance
to help see the agendas of campaigns and define the meaning of
elections. Yet competition and the need for fast responses to
events often lead news organizations to misuse polls in a way that
diminishes rather than enhances democracy. Polls can shape public
opinion as well as describe it; they can set the news agenda and
influence the coverage of political events in ways hostile to a
constructive dialogue between citizens and their leaders. In this
volume, media specialist and well-known reporters provide a
comprehensive survey of the problems and possibilities of polling
by media organizations in the 1990s and beyond. Thomas Mann and
Gary Orren analyze the strengths and weaknesses of media polls and
their impact on American politics. Everett Carll Ladd and John
Benson discuss the extraordinary growth of polling in news
organizations for the past two decades. Kathleen Frankovic
addresses the tension between the needs of news organizations for
quick results and the need to preserve the standards of survey
research. Henry Brady and Gary Orren examine the most serious
methodological problems with news media polls. Michael Kagay
explores the sources of well-publicized variability in poll
findings. Michael Traugott considers the complicated question of
how polls influence the public and whether their effects are benign
or harmful. Finally, E. J. Dionne, Jr. examines media
organizations' obsession with polls and the impact polls have on
reporters. The authors offer recommendations for improving the
conduct and use of media polls so that citizens can make better
informed and enlightened decisions about the public agenda.
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