How can manufacturers of capital goods succeed in service business
development? What are the potential network approaches for
manufacturing companies planning on extending their service
business? Over the last decade, the business environment of capital
goods manufacturers has changed dramatically. Few capital goods
manufacturers are able to outrun the competition with pure
product-related technologies and innovation alone. For this reason
they have added services to products as a way of responding to
eroding margins and the loss of strategic differentiation through
product innovation and technological superiority. Based on over
twelve years of research, this book provides academics and business
professionals with a thorough overview of the strategies available
for value creation through service business development. It
features case studies and covers a wide range of topics, including
emerging issues such as service business in small and medium-sized
companies, business innovation through services and the impact of
rapidly growing Asian markets.
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