Most companies have massive amounts of data at their disposal, yet
fail to utilize it in any meaningful way. But a powerful new
business tool - analytics - is enabling many firms to aggressively
leverage their data in key business decisions and processes, with
impressive results. In their previous book, Competing on Analytics,
Thomas Davenport and Jeanne Harris showed how pioneering firms were
building their entire strategies around their analytical
capabilities. Rather than "going with the gut" when pricing
products, maintaining inventory, or hiring talent, managers in
these firms use data, analysis, and systematic reasoning to make
decisions that improve efficiency, risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor Robert
Morison reveal how any manager can effectively deploy analytics in
day-to-day operations--one business decision at a time. They show
how many types of analytical tools, from statistical analysis to
qualitative measures like systematic behavior coding, can improve
decisions about everything from what new product offering might
interest customers to whether marketing dollars are being most
effectively deployed. Based on all-new research and illustrated
with examples from companies including Humana, Best Buy,
Progressive Insurance, and Hotels.com, this implementation-focused
guide outlines the five-step DELTA model for deploying and
succeeding with analytical initiatives. You'll learn how to: * Use
data more effectively and glean valuable analytical insights *
Manage and coordinate data, people, and technology at an enterprise
level * Understand and support what analytical leaders do *
Evaluate and choose realistic targets for analytical activity *
Recruit, hire, and manage analysts Combining the science of
quantitative analysis with the art of sound reasoning, Analytics at
Work provides a road map and tools for unleashing the potential
buried in your company's data.
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