This book provides comprehensive insight into the real world of
contemporary international marketing. Experts from renowned global
companies offer perspective on key issues of modern-day marketing,
including Brand Value Management, International Brand Portfolio
Management, Global Customer Interaction and Intercultural
Marketing. Each chapter offers a hands-on management process that
helps marketing managers, corporate executives and financial
investors understand, implement and evaluate measures and
strategies in today 's and tomorrow 's global marketing arena.
General
| Imprint: |
GWV Fachverlage GmbH
|
| Country of origin: |
Germany |
| Release date: |
August 2006 |
| First published: |
2006 |
| Editors: |
Thomas Heilmann
|
| Dimensions: |
240 x 168 x 32mm (L x W x T) |
| Format: |
Hardcover - Cloth over boards
|
| Pages: |
568 |
| Edition: |
2006 |
| ISBN-13: |
978-3-8349-0039-5 |
| Languages: |
English
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-0039-7 |
| Barcode: |
9783834900395 |
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