Goodvertising - Creative Advertising that Cares (Hardcover, New)

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 `Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.

General

Imprint:	Thames and Hudson
Country of origin:	United Kingdom
Release date:	September 2012
First published:	2012
Authors:	Thomas Kolster
Dimensions:	287 x 247 x 27mm (L x W x T)
Format:	Hardcover
Pages:	256
Edition:	New
ISBN-13:	978-0-500-51626-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-500-51626-X
Barcode:	9780500516263

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