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Die Dynamik Von Konsumgutermarkten - Eine Evolutorische Sicht (German, Paperback) Loot Price: R1,637
Discovery Miles 16 370
Repayment Terms: R153 pm x 12*
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Die Dynamik Von Konsumgutermarkten - Eine Evolutorische Sicht (German, Paperback): Thomas Lauer

Die Dynamik Von Konsumgutermarkten - Eine Evolutorische Sicht (German, Paperback)

Thomas Lauer

Series: Wirtschaftswissenschaftliche Beitrage, 128

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Loot Price R1,637 Discovery Miles 16 370 | Repayment Terms: R153 pm x 12*

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Die Stimmen, die eine Abkehr vom mechanistischen Denken innerhalb der OEkonomik fordern, mehren sich. Zunehmend wird dabei der Begriff evolutorische OEkonomik ins Spiel gebracht, ohne jedoch einen geschlossenen und strukturierten Ansatz als wahren Kontrapunkt zu offerieren. Dieses Buch gibt demgegenuber nicht nur einen strukturierten UEberblick uber die evolutorische OEkonomik, sondern zeigt zugleich auch Wege ihrer praktischen Anwendung am Beispiel eines Evolutionsmodells von Konsumgutermarkten auf. Die Betrachtung von Marktevolution als Wechselspiel von Innovation und Adoption auf Basis eines verhaltenswissenschaftlich fundierten Simulationsmodells erlaubt uberraschende Schlussfolgerungen und ist fur weite Bereiche der OEkonomik richtungsweisend.

General

Imprint: Physica-Verlag
Country of origin: Germany
Series: Wirtschaftswissenschaftliche Beitrage, 128
Release date: July 1996
First published: July 1996
Authors: Thomas Lauer
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 279
ISBN-13: 978-3-7908-0948-0
Languages: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-7908-0948-9
Barcode: 9783790809480

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