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Books > Arts & Architecture > Music > Composers & musicians
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The Beatles and McLuhan - Understanding the Electric Age (Hardcover)
Loot Price: R2,566
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The Beatles and McLuhan - Understanding the Electric Age (Hardcover)
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In the 1960s, The Beatles would address like no other musical act a
radical shift in the cultural mindset of the late twentieth
century. Through tools of "electric technology," this shift
encompassed the decline of visual modes of perception and the
emergence of a "way-of-knowing" based increasingly on sound. In
this respect, the musical works of The Beatles would come to
resonate with and ultimately reflect Marshall McLuhan's ideas on
the transition into a culture of "all-at-once-ness": a simultaneous
world in which immersion in vibrant global community increasingly
trumps the fixed viewpoint of the individual. By engaging with
recording technologies in a way that no popular act had before, The
Beatles opened up for exploration the acoustical space precipitated
by this shift. In The Beatles and McLuhan: Understanding the
Electric Age, scholar and musician Thomas MacFarlane examines how
the incorporation of electric technology in The Beatles' art would
enhance their musical impact. MacFarlane surveys the relationship
between McLuhan's ideas on the nature and effects of electric
technology and The Beatles own engagement of that technology;
offers analyses of key works from The Beatles' studio years, with
particular attention paid to the presence of cultural metaphors
embedded in the medium of multi-track recording; and collates these
data to offer stunning conclusions about The Beatles' creative
process in the recording studio and its cultural implications. This
work also features the first published transcriptions ever of the
complete filmed conversation between John Lennon and Marshall
McLuhan on their respective ideas, as well as an interview between
MacFarlane and McLuhan's son and executor, Michael McLuhan, on his
father's and the Beatles' legacy. The Beatles and McLuhan will
interest scholars and students of music and music history,
recording technology, media studies, communications, and popular
culture.
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