Thomas Mortimer (1730-1810) is chiefly remembered as a writer on
economics. Every Man his Own Broker was first published in 1761,
and ran to fourteen editions in the next forty years, this reissue
being of the fourth edition. It was based on his own experience of
the stock market, which in the first half of the eighteenth century
was rapidly developing, but also suffered crises in which many
speculators lost heavily. Increasing sales of government stock to
pay for foreign wars led to concern, and Mortimer gives practical
advice to readers to avoid making mistakes by relying on brokers.
The book gives a good picture of how the stock market and the
London financial world were operating at this time, although
Mortimer's antipathy to brokers and jobbers is exaggerated. The
book contains the first use of the terms 'bull' and 'bear' to
describe types of markets.
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