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Sales Management - Analysis and Decision Making (Hardcover, 10th edition)
Loot Price: R6,409
Discovery Miles 64 090
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Sales Management - Analysis and Decision Making (Hardcover, 10th edition)
Expected to ship within 12 - 17 working days
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This tenth edition of Sales Management continues the tradition of
blending the most recent sales management research with the
real-life "best practices" of leading sales organizations. The
authors teach sales management courses, and interact with sales
managers and sales management professors on a regular basis. Their
text focuses on the importance of employing different sales
strategies for different customer groups, as well as integrating
corporate, business, marketing, and sales strategies. Sales
Management includes coverage of the current trends and issues in
sales management, along with numerous real-world examples from the
contemporary business world that are used throughout the text to
illuminate chapter discussions. Key changes in this edition
include: Updates in each chapter to reflect the latest sales
management research, and leading sales management trends and
practices; Revised end-of-chapter cases; Revised ethical dilemma
boxes; All new chapter opening vignettes about well-known companies
that illustrate key topics from that chapter; and New or updated
comments from sales managers in "Sales Management in the 21st
Century" boxes. An online instructor's manual with test questions
and PowerPoints is available to adopters.
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