Advertising and Integrated Brand Promotion (Paperback, 8th edition)

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	2018
First published:	2018
Authors:	Thomas O'Guinn • Angeline Close Scheinbaum • Chris Allen • Richard Semenik
Dimensions:	275 x 215 x 15mm (L x W x T)
Format:	Paperback
Pages:	448
Edition:	8th edition
ISBN-13:	978-1-337-11021-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Promotions
LSN:	1-337-11021-3
Barcode:	9781337110211

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