War 2.0: Irregular Warfare in the Information Age argues that two
intimately connected grassroots trends—the rise of insurgencies
and the rise of the web—are putting modern armies under huge
pressure to adapt new forms of counterinsurgency to new forms of
social war. After the U.S. military—transformed into a lean,
lethal, computerized force—faltered in Iraq after 2003, a robust
insurgency arose. Counterinsurgency became a social form of
war—indeed, the U.S. Army calls it "armed social work"—in which
the local population was the center of gravity and public opinion
at home the critical vulnerability. War 2.0 traces the contrasting
ways in which insurgents and counterinsurgents have adapted
irregular conflict to novel media platforms. It examines the public
affairs policies of the U.S. land forces, the British Army, and the
Israel Defense Forces. Then, it compares the media-related
counterinsurgency methods of these conventional armies with the
methods devised by their irregular adversaries, showing how such
organizations as al-Qaeda, the Taliban, and Hezbollah use the web,
not merely to advertise their political agenda and influence public
opinion, but to mobilize a following and put violent ideas into
action.
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