Commercial Advertising (RLE Advertising) (Hardcover)

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Advertising
Release date:	March 2013
First published:	1919
Authors:	Thomas Russell
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	312
ISBN-13:	978-0-415-81795-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-415-81795-1
Barcode:	9780415817950

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!