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Business Analytics - A Contemporary Approach (Paperback, 1st Ed. 2018)
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Business Analytics - A Contemporary Approach (Paperback, 1st Ed. 2018)
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This innovative new textbook, co-authored by an established
academic and a leading practitioner, is the first to bring together
issues of cloud computing, business intelligence and big data
analytics in order to explore how organisations use cloud
technology to analyse data and make decisions. In addition to
offering an up-to-date exploration of key issues relating to data
privacy and ethics, information governance, and the future of
analytics, the text describes the options available in deploying
analytic solutions to the cloud and draws on real-world,
international examples from companies such as Rolls Royce, Lego,
Volkswagen and Samsung. Combining academic and practitioner
perspectives that are crucial to the understanding of this growing
field, Business Analytics acts an ideal core text for
undergraduate, postgraduate and MBA modules on Big Data, Business
and Data Analytics, and Business Intelligence, as well as
functioning as a supplementary text for modules in Marketing
Analytics. The book is also an invaluable resource for
practitioners and will quickly enable the next generation of
'Information Builders' within organisations to understand
innovative cloud based-analytic solutions.
General
Imprint: |
Red Globe Press
|
Country of origin: |
United Kingdom |
Release date: |
October 2018 |
First published: |
2018 |
Authors: |
Thomas W. Jackson
• Steven Lockwood
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Dimensions: |
254 x 178 x 12mm (L x W x T) |
Format: |
Paperback
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Pages: |
156 |
Edition: |
1st Ed. 2018 |
ISBN-13: |
978-1-137-61060-7 |
Categories: |
Books >
Business & Economics >
General
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LSN: |
1-137-61060-3 |
Barcode: |
9781137610607 |
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