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Business Analytics - A Contemporary Approach (Paperback, 1st Ed. 2018) Loot Price: R1,752
Discovery Miles 17 520
Business Analytics - A Contemporary Approach (Paperback, 1st Ed. 2018): Thomas W. Jackson, Steven Lockwood

Business Analytics - A Contemporary Approach (Paperback, 1st Ed. 2018)

Thomas W. Jackson, Steven Lockwood

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Loot Price R1,752 Discovery Miles 17 520 | Repayment Terms: R164 pm x 12*

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This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up-to-date exploration of key issues relating to data privacy and ethics, information governance, and the future of analytics, the text describes the options available in deploying analytic solutions to the cloud and draws on real-world, international examples from companies such as Rolls Royce, Lego, Volkswagen and Samsung. Combining academic and practitioner perspectives that are crucial to the understanding of this growing field, Business Analytics acts an ideal core text for undergraduate, postgraduate and MBA modules on Big Data, Business and Data Analytics, and Business Intelligence, as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of 'Information Builders' within organisations to understand innovative cloud based-analytic solutions.

General

Imprint: Red Globe Press
Country of origin: United Kingdom
Release date: October 2018
First published: 2018
Authors: Thomas W. Jackson • Steven Lockwood
Dimensions: 254 x 178 x 12mm (L x W x T)
Format: Paperback
Pages: 156
Edition: 1st Ed. 2018
ISBN-13: 978-1-137-61060-7
Categories: Books > Business & Economics > General
LSN: 1-137-61060-3
Barcode: 9781137610607

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