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Books > Reference & Interdisciplinary > Communication studies
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Cross-cultural Communication - Perspectives in Theory and Practice (Hardcover)
Loot Price: R3,935
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Cross-cultural Communication - Perspectives in Theory and Practice (Hardcover)
Series: Baywood's Technical Communications
Expected to ship within 12 - 19 working days
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"Cross-Cultural Communication" is a collection of essays that
examines how practitioners can improve the acceptance of their
documentation when communicating to cultures other than their own.
The essays begin by examining the cross-cultural issues relating to
quality in documentation. From there, the essays look at examples
of common documents, analysing them from several perspectives.
Specifically, the author uses communication theories (such as
Bernstein's Elaborated and Restricted Code theory and Marwell and
Schmidt's Compliance-Gaining theory) to show how documents used by
readers who are not native speakers of English can be written and
organized to increase their effectiveness. The principal assumption
about how practitioners create their documents is that, while large
organizations can afford to write, translate, and then localize,
small- to medium-size organizations produce many documents that are
used directly by people in other cultures-often without translating
and localizing. The advantage the writer gains from these essays is
in understanding the strategies and knowing the kinds of strategies
to apply in specific situations. In addition, the essays can serve
as a valuable resource for students and teachers alike as they
determine ways to understand how cross-cultural communication is
different and why it makes a difference. Not only do students need
to be aware of the various strategies they may apply when creating
documents for cross-cultural settings, they also need to see how
research can apply theories from different areas-in the case of
these essays, communication and rhetorical theories. Another value
of the essays is to show the students the role standards play in
cross-cultural communication; standards are written by committees
that follow style rules developed by the International
Standardization Organization in Geneva. Thus, both students and
practitioners can find valuable cross-cultural communication advice
in these essays.
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