Great fashion photography, at its best, reflects and shapes the era
in which it is made. Whether you are a student, aspiring
photographer, or working professional, building a fashion portfolio
that aspires to this standard can be daunting. The Fashion Image
will help you develop your style through practical advice for image
makers. Beginning with a history of fashion photography, Thomas
Werner offers advice on assembling your creative team, casting
models, developing shoot concepts, and producing photographs and
fashion film for editorial and advertising. Professional practice,
including self-promotion, social media, set etiquette, and fashion
in a global context are also discussed. This is 'how to' at the
highest level, with interviews from working fashion photographers,
magazine editors, producers, fashion designers, and more, with
around 200 color photographs that illustrate the fashion image at
its best. With an extensive list of international resources,
including Instagram accounts and several assignments, this book is
an essential guide for fashion photographers and film makers.
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