Relationship Marketing provides a comprehensive overview of the
fundamentals and important recent developments in this fast-growing
field. "This book makes a landmark contribution in assembling some
of the best contemporary thinking about relationship marketing
illustrated with concrete descriptions of companies in the
automobile industry, consumer electronics, public utilities and so
on, which are implementing relationship marketing. I highly
recommend this to all companies who want to see what their future
success will require." PROF. PHILIP KOTLER, NORTHWESTERN
UNIVERSITY, ILLINOIS
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