The Marketing Director's Handbook Volume 2 complements the original
practical guide. It brings you up-to-date on the digital age and
uniquely sets out how to manage specific digital marketing
marketing activities and the marketing function. Most see digital
marketing activity as separate to marketing. It is not. By
understanding digital as part of the whole you will be more
effective. The book is packed with practical insights to optimise
search, advertising and social media performance. It fits like a
jigsaw piece with the original practical guide to help you address
all key marketing challenges. In addition, it helps you understand
the 'big picture', and work with colleagues to lead and maximise
the benefits to your organisation.
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