The Marketing Director's Handbook Volume 2 2020 - Managing Digital Marketing (Paperback)

The Marketing Director's Handbook Volume 2 complements the original practical guide. It brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and the marketing function. Most see digital marketing activity as separate to marketing. It is not. By understanding digital as part of the whole you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation.

General

Imprint:	The Marketing Directors Ltd
Country of origin:	United Kingdom
Series:	The Marketing Director's Handbook, 2
Release date:	November 2020
Authors:	Tim Arnold • Guy Tomlinson
Dimensions:	246 x 171 x 6mm (L x W x T)
Format:	Paperback
Pages:	60
ISBN-13:	978-0-9558860-2-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-9558860-2-3
Barcode:	9780955886027

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