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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Looking behind the Label - Global Industries and the Conscientious Consumer (Hardcover)
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Looking behind the Label - Global Industries and the Conscientious Consumer (Hardcover)
Series: Framing the Global
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What does it mean when consumers "shop with a conscience" and
choose products labeled as fair or sustainable? Does this translate
into meaningful changes in global production processes? To what
extent are voluntary standards implemented and enforced, and can
they really govern global industries? Looking behind the Label
presents an informative introduction to global production and
ethical consumption, tracing the links between consumers' choices
and the practices of multinational producers and retailers. Case
studies of several types of products-wood and paper, food, apparel
and footwear, and electronics-are used to reveal what lies behind
voluntary rules and to critique predominant assumptions about
ethical consumption as a form of political expression.
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