Taking Ideas to Market - Innovation 01.08 (Paperback)

This title presents a fast track route to successfully taking new ideas to market. It covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. It features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen. It includes a comprehensive resources guide.

General

Imprint:	Capstone Publishing Ltd
Country of origin:	United Kingdom
Series:	Express Exec
Release date:	2002
First published:	May 2002
Authors:	Tim Jones • Simon Kirby • Anna Soisalo
Dimensions:	173 x 126 x 8mm (L x W x T)
Format:	Paperback
Pages:	118
ISBN-13:	978-1-84112-314-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-84112-314-5
Barcode:	9781841123141

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