This title presents a fast track route to successfully taking new
ideas to market. It covers the key areas of innovation, from
generating new concepts and selecting the best opportunities to
managing a new product launch and ensuring effective delivery. It
features examples and lessons from some of the world's most
successful businesses, including ABB, eBay, 3M and Zara, and ideas
from the smartest thinkers, including Edward de Bono, John Kao,
Robert Cooper, Gary Hamel and Clayton Christiansen. It includes a
comprehensive resources guide.
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