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Design Thinking and the New Spirit of Capitalism - Sociological Reflections on Innovation Culture (Hardcover, 1st ed. 2020)
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Design Thinking and the New Spirit of Capitalism - Sociological Reflections on Innovation Culture (Hardcover, 1st ed. 2020)
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An ethnographic study on Design Thinking, this book offers profound
insights into the popular innovation method, centrally exploring
how design thinking's practice relates to the vast promises
surrounding it. Through a close study of a Berlin-based innovation
agency, Tim Seitz finds both mundane knowledge practices and
promises of transformation. He unpacks the relationships between
these discourses and practices and undertakes an exploratory
movement that leads him from practice theory to pragmatism. In the
course of this movement, Seitz makes design thinking understandable
as a phenomenon of what Boltanski and Chiapello described as the
"new spirit of capitalism"-that is, an ideological structure that
incorporates criticism and therefore strengthens capitalism.
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