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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The Attention Merchants - The Epic Struggle to Get Inside Our Heads (Paperback, Main)
Loot Price: R366
Discovery Miles 3 660
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The Attention Merchants - The Epic Struggle to Get Inside Our Heads (Paperback, Main)
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Loot Price R366
Discovery Miles 3 660
Expected to ship within 12 - 19 working days
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Attention merchant: an industrial-scale harvester of human
attention. A firm whose business model is the mass capture of
attention for resale to advertisers. In nearly every moment of our
waking lives, we face a barrage of advertising enticements,
branding efforts, sponsored social media, commercials and other
efforts to harvest our attention. Over the last century, few times
or spaces have remained uncultivated by the 'attention merchants',
contributing to the distracted, unfocused tenor of our times. Tim
Wu argues that this is not simply the byproduct of recent
inventions but the end result of more than a century's growth and
expansion in the industries that feed on human attention. From the
pre-Madison Avenue birth of advertising to TV's golden age to our
present age of radically individualized choices, the business model
of 'attention merchants' has always been the same. He describes the
revolts that have risen against these relentless attempts to
influence our consumption, from the remote control to FDA
regulations to Apple's ad-blocking OS. But he makes clear that
attention merchants grow ever-new heads, and their means of
harvesting our attention have given rise to the defining industries
of our time, changing our nature - cognitive, social, and otherwise
- in ways unimaginable even a generation ago.
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