Entrepreneurship--"creativity plus ambition"--is credited for
technological invention and the rise of corporate empires and
directly linked to economic development around the world. This
multi-volume set of original essays showcases emerging theory and
practice in entrepreneurship to illuminate its many facets. From
technology commercialization to new venture spinoffs,
entrepreneurial personality characteristics to government policies
in support of small business, these volumes cover the full spectrum
of issues relating to entrepreneurship, including business models,
entrepreneurial "mindset," market research, capitalization,
intellectual property, risk and uncertainty, and organizational
culture. Volume 1, "People," focuses on the intersection between
individuals and entrepreneurship, with an emphasis on the
cognitive, economic, social, and institutional factors that
influence people's behavior with respect to entrepreneurship.
Volume 2, "Process," explores such topics as idea generation,
market entry, financing, team building, and growth strategies,
following the lifecycle of a new venture. Volume 3, "Place,"
considers the context in which entrepreneurship is practiced,
including corporate venturing, family enterprise, franchising, and
public policies designed to promote entrepreneurship and economic
development. Featuring contributions from leading scholars and
practitioners, and with a global perspective throughout, this
unique set illuminates the dynamic role that entrepreneurship plays
in promoting knowledge and economic opportunity, exploring new
models, trends, and practices in entrepreneurship that will be of
interest to a wide array of academics, professionals, and
newcomersto the field.
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