Augmented Reality and Virtual Reality - Empowering Human, Place and Business (Hardcover, 1st ed. 2018)

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Progress in IS
Release date:	September 2017
First published:	2018
Editors:	Timothy Jung • M. Claudia Tom Dieck
Dimensions:	235 x 155 x 29mm (L x W x T)
Format:	Hardcover
Pages:	384
Edition:	1st ed. 2018
ISBN-13:	978-3-319-64026-6
Categories:	Books > Computing & IT > Applications of computing > Virtual reality Promotions
LSN:	3-319-64026-7
Barcode:	9783319640266

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