The "New York Times" and "USA Today" Bestseller
Reinvent your marketing to keep up with an ever-changing
marketplace
"A must-read for any business leader or marketer. It explains
how brands must be true to their essence and be reinvented to
remain relevant in this radically changed, information-rich, and
Internet-oriented world."
--Robert Hanson, President, Global Levi's(R) Brand, Levis Strauss
& Co.
"Pearson makes the clearest statement yet about the new world of
marketing, as he makes the difficult and complex concepts of brands
and reinvention understandable to everyone."
--Bob Jeffrey, CEO, JWT
"When it comes to global brands, Pearson has no peers. His
understanding of how companies and enterprises that breakaway from
their competitors and reinvent their businesses will inherit the
next era of global commerce is revolutionary."
--Michel Recalt, Director of Marketing and Brand Strategy, LVMH
Moet Hennessy Louis Vuitton
""The Old Rules of Marketing are Dead" presents a new reality:
marketing must be reinvented if it is to remain relevant by placing
a premium on business acumen, strategy and communications."
--MaryLee Sachs, Chairman U.S., Hill & Knowlton
"Pearson has distilled 27 years of business experience into a
book that shows the old ways of marketing have been replaced by new
more up-to-date approaches and concepts to reinvent businesses and
brands--and drive profitable sales."
--Stephen G. Butler, retired Chairman / CEO, KPMG International /
KPMG LLP
"Tim Pearson's name is synonymous with strategy,
value-proposition development, and marketing. From now on, it will
be synonymous with reinvention and the new 'do or die' rules of
business."
--Mark A. Emkes, retired Chairman, CEO and President, Bridgestone
Americas
"Every leader and company director must learn the fundamental
rules and principles of reinvention that will bring marketing into
the 21st century. Reinvention must be the byword for this
post-Great Recession era and the changes it requires that will make
companies and businesses of all sizes great."
--R. David Hoover, Chairman, President and CEO, Ball
Corporation
About the Book:
Revolutionary new technologies developed over the past decade
have completely changed the way humans communicate and transact
business. Not exactly late-breaking news for most people of the
world . . . except for those who are supposed to be marketing to
them. While consumers, customers, and marketplaces have adapted to
these new realities, most marketers have not.
Renowned marketing expert Tim Pearson explains why you need to
sever your ties to the comfortable old ways of marketing--and bring
your company's marketing into the twenty-first century.
Too many marketers still operate as if strategy necessarily
depends upon predetermined budgets; advertising is the catch-all to
every problem; and marketing results can't be measured. It all adds
up to the age-old belief that marketing is an art, not a
science--which couldn't be further from the truth.
"The Old Rules of Marketing Are Dead" is a road map for breaking
out of old, established--and increasingly ineffective--routines and
reinventing your organization's marketing by: Positioning marketing
as a business partner--not as a tool for meeting a strategic
objective Holding marketing accountable for results with the
application of hard data-- not vague qualitative measurements
Providing leadership within your organization--not following the
direction of everyone else
From research frameworks and concept development to planning,
budgeting, media placement, and program implementation, marketers
have not kept up--to the detriment of themselves and their
companies. Completely revamping old-school marketing is the only
way to drive profitable sales, create growing brands, and increase
market share in today's post-Great Recession business
landscape.
Pearson calls for nothing short of a marketing revolution. You
must throw out almost everything you hold dear and embrace
technology, a new role in business, and real accountability. "The
Old Rules of Marketing Are Dead" has what you need to reinvent your
products, your services--and your future.
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