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Markenrelevanz - Messung, Konsequenzen und Determinanten (German, Paperback, 2009 ed.) Loot Price: R2,041
Discovery Miles 20 410
Repayment Terms: R191 pm x 12*
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Markenrelevanz - Messung, Konsequenzen und Determinanten (German, Paperback, 2009 ed.): Tobias Donnevert

Markenrelevanz - Messung, Konsequenzen und Determinanten (German, Paperback, 2009 ed.)

Tobias Donnevert; Foreword by Prof Dr Hans H Bauer

Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim

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Loot Price R2,041 Discovery Miles 20 410 | Repayment Terms: R191 pm x 12*

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Tobias Donnevert zeigt auf, dass die Kapitalisierung bzw. Transformation einstellungsbezogenen Markenwerts in okonomischen Markenwert nicht in allen Produktmarkten gleich erfolgreich ist."

General

Imprint: Gabler
Country of origin: Germany
Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim
Release date: March 2009
First published: 2009
Authors: Tobias Donnevert
Foreword by: Prof Dr Hans H Bauer
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 278
Edition: 2009 ed.
ISBN-13: 978-3-8349-1564-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1564-5
Barcode: 9783834915641

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