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Books > Business & Economics > Business & management > Sales & marketing

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Cross-Channel Cooperation 2006 - The Bundling of Online and Offline Business Models (Paperback, 2006 ed.) Loot Price: R1,424
Discovery Miles 14 240
Repayment Terms: R133 pm x 12*
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Cross-Channel Cooperation 2006 - The Bundling of Online and Offline Business Models (Paperback, 2006 ed.): Tobias Kollmann,...

Cross-Channel Cooperation 2006 - The Bundling of Online and Offline Business Models (Paperback, 2006 ed.)

Tobias Kollmann, Matthias Hasel

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Loot Price R1,424 Discovery Miles 14 240 | Repayment Terms: R133 pm x 12*

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Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
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General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: February 2006
First published: 2006
Authors: Tobias Kollmann • Matthias Hasel
Dimensions: 210 x 148 x 9mm (L x W x T)
Format: Paperback
Pages: 151
Edition: 2006 ed.
ISBN-13: 978-3-8350-0238-8
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0238-4
Barcode: 9783835002388

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