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Greenwashing Sport (Paperback)
Loot Price: R771
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Greenwashing Sport (Paperback)
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Professional sports promote their green credentials and yet remain
complicit in our global environmental crisis Sports are responsible
for significant carbon footprints through stadium construction and
energy use, player and spectator travel, and media coverage. The
impact of sports on climate change is further compounded by
sponsorship deals with the gas and petroleum industries-imbuing
those extractive corporations with a positive image by embedding
them within the everyday pleasure of sport. Toby Miller argues that
such activities amount to "greenwashing". Scrutinizing motor
racing, association football, and the Olympics, Miller weighs up
their environmental policies, their rhetoric of conservation and
sustainability, and their green credentials. The book concludes
with the role of green citizenship and organic fan activism in
promoting pro-environmental sports. This is a must-read for
students and researchers in media, communications, sociology,
cultural studies, and environmental studies.
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