Lasting Lessons from the Corner Office uncovers the secrets
behind the success of the great CEOs through their lives and
personal stories. Why did Ray Kroc's plan for McDonald's thrive
when all the other burger joints failed? How can we apply his
lessons to Krispy Kreme? How did Walt Disney's most dismal day as a
young cartoonist radically change his career direction? We learn
about their biggest challenges and failures, and how they
successfully rode the waves of demographic and technological
change. When Estee Lauder was a child in Queens, New York, the
average American spent $8 a year on toiletries. How did she spot an
opportunity in high-priced cosmetics? Why did she pound on the
doors of Saks? How did Thomas Watson, Jr., decide to roll the dice
and put all of IBM's chips on computing, when his father thought it
could be a losing idea?
Lasting Lessons from the Corner Office not only fascinates with
the personal lives of these CEOs, it shows how we can transfer
their ideas today to the triumphs and struggles of Sony, Dell,
Costco, Carnival Cruises, Time Warner, and numerous other companies
trying to figure out how to stay on top, or climb back up. The
featured CEOs in this book were not candidates for sainthood. Many
of them knew "God" only as a prefix to "damm it." But they were
devoted to their businesses, not just to their egos, personal bank
accounts, and yachts.
Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's
Lasting Lessons from the Corner Office is a truly enjoyable and
fun--yet serious and realistic--look at what we still have to learn
and absorb from these former CEOs.
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