"With a New Introduction"
Unsurpassed since its first publication, " Inside Prime Time" is
the only book to take us behind the scenes to reveal how prime-time
shows get on the air, stay on the air, and are shaped by the
political and cultural climate of their times. Using more than 200
interviews with network executives, producers, writers, agents, and
actors, as well as months of on-set investigation during the
networks' more prosperous years, sociologist and critic Todd Gitlin
takes us into a frantic world searching for hit shows. The result
is both a lucid picture of the mechanics of prime time and a series
of vivid stories of what succeeded or failed, and why. His analysis
includes a blow-by-blow account of how the exceptional police
series "Hill Street Blues" succeeded against all odds before
eventually succumbing to formula itself.
No one else has analyzed, as Gitlin has, the inside track that
links executives and producers, or the efforts of worried
advertisers, hopeful writers, and the lobbyists of the
fundamentalist right to shape America's waking hours. In a new
introduction, Gitlin describes the elements of the new television
order, and argues that the proliferation of cable channels and the
decline of the old networks have not fundamentally changed the
business mentality that guides decisions about the entertainment
that will fill Americans' leisure time.
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