As an owner, executive or professional, marketing your business can
be daunting. Your market is filled with competitors that not only
do what you do, they look like you too. It's hard to stand out -
and achieve prominent status - when the services you offer show no
appreciable difference from theirs. To succeed, you must do
something radically different In this book, Tom Adams describes a
compelling opportunity to distinguish your business in the
marketplace by becoming its visible, magnetic, personal marketing
icon. You'll learn why becoming the face of your business is
important - what you need to do to achieve that - and how to do it
with personality. This book will provide you: *Persuasive reasons
why our current social context confirms timing is right for
personal presence marketing * Countless examples of owners,
executives and professionals who demonstrate this personality
marketing strategy * Eight personal preparations you can undertake
in order to be the best possible marketing icon for your business
*Six proven models for expressing yourself as the marketing face
and voice of your business * Easy to implement activities that
position you to attract and engage prospects in your marketing
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