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Creative Confidence - Unleashing the Creative Potential Within Us All (Hardcover)
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Creative Confidence - Unleashing the Creative Potential Within Us All (Hardcover)
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IDEO founder and Stanford d.school creator David Kelley and his
brother Tom Kelley, IDEO partner and the author of the bestselling
"The Art of Innovation," have written a powerful and compelling
book on unleashing the creativity that lies within each and every
one of us.
Too often, companies and individuals assume that creativity and
innovation are the domain of the "creative types." But two of the
leading experts in innovation, design, and creativity on the planet
show us that each and every one of us is creative. In an incredibly
entertaining and inspiring narrative that draws on countless
stories from their work at IDEO, the Stanford d.school, and with
many of the world's top companies, David and Tom Kelley identify
the principles and strategies that will allow us to tap into our
creative potential in our work lives, and in our personal lives,
and allow us to innovate in terms of how we approach and solve
problems. It is a book that will help each of us be more productive
and successful in our lives and in our careers.
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