"We've all been there. The pivotal meeting where you push forward a
new idea or proposal you're passionate about. A fast-paced
discussion leads to an upwelling of support that seems about to
reach critical mass. And then, in one disastrous moment, your hopes
are dashed when someone weighs in with those fateful words: '"Let
me just play Devil's Advocate for a minute . . .'
"What's truly astonishing is how much punch is packed into that
simple nine-word phrase. In fact, the Devil's Advocate may be the
biggest innovation killer in America today . . .
"Why should you care? And why do we at IDEO believe this problem is
so important? Because innovation is the lifeblood of all
organizations . . . Today, companies are viewed less for their
current offerings than for their ability to change and adapt and
dream up something new. Whether you sell consumer electronics or
financial services, the frequency with which you must innovate and
replenish your offerings is rapidly increasing.
""The Ten Faces of Innovation is a book about innovation with a
human face. It's about the individuals and teams that fuel
innovation inside great organizations. Because all great movements
are ultimately human-powered, the innovation personas described in
this book each bring its own lever, its own tools, its own skills,
its own point of view. And when someone combines energy and
intelligence with the right lever, they can generate a remarkably
powerful force. Together you can do extraordinary things"
-from "The Ten Faces of Innovation
The author of the bestselling "The Art of Innovation reveals the
strategies IDEO, the world-famous design firm, uses to foster
innovative thinking throughout anorganization and overcome the
naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business
today. It allows individuals to step outside themselves and raise
questions and concerns that effectively kill new projects and
ideas, while claiming no personal responsibility. Nothing is more
potent in stifling innovation, Kelley claims.
Over the years, IDEO has developed ten roles people can play in an
organization to foster innovation and new ideas while offering an
effective counter to naysayers. Among these approaches are the
A"nthropologist--the person who goes into the field to see how
customers use and respond to products, to come up with new
innovations; the" Cross-pollinator who mixes and matches ideas,
people, and technology to create new ideas that can drive growth;
and the" Hurdler, who instantly looks for ways to overcome the
limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble,
Safeway and the Mayo Clinic have incorporated IDEO's thinking to
transform the customer experience, THE TEN FACES OF INNOVATION is
an extraordinary guide to nurturing and sustaining a culture of
continuous innovation and renewal.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
