Emotive Design Methods in Product Branding (Paperback)

The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	February 2011
First published:	February 2011
Authors:	Tom Page
Dimensions:	229 x 152 x 7mm (L x W x T)
Format:	Paperback - Trade
Pages:	108
ISBN-13:	978-3-8443-1067-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8443-1067-3
Barcode:	9783844310672

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