This book investigates if there is any correlation between the
symmetrical aspects of a product and their impact on the
desirability of it. Research studies carried out include; a survey
of 40 questionnaire participants and a focus group consisting of 6
individuals who commented upon a range of products, both
symmetrical and asymmetrical. This was carried out in order to
obtain reasons why people find products desirable and what it means
to them, find out how people react to the form of a product as well
as investigating if there is an effect on the symmetry of a product
due to its purpose or function. From this it was possible to deduce
examples of desirable products that were popular in culture today
such as Sony's Playstation 3 games console and the iconic Apple
iPhone. By understanding how the products are manufactured and how
processes have changed over recent years, helped to indicate if
this has had an impact on the symmetry of a product.
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