This is the first book on branding published in East Africa by an
East African and takes a wide view of both the local and global
brandscape. Through the collection of selected articles, the book
which makes for an easy read, also tackles the future of brands and
branding.
General
| Imprint: |
Lulu.Com
|
| Country of origin: |
United Kingdom |
| Release date: |
August 2009 |
| First published: |
August 2009 |
| Authors: |
Tom Sitati
|
| Dimensions: |
229 x 152 x 15mm (L x W x T) |
| Format: |
Hardcover - Laminated cover
|
| Pages: |
200 |
| ISBN-13: |
978-0-557-09380-9 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
0-557-09380-5 |
| Barcode: |
9780557093809 |
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