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Books > Business & Economics > Business & management > Sales & marketing
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Marketing in Practice 2007/08 (Paperback, 4th Revised edition)
Loot Price: R586
Discovery Miles 5 860
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Marketing in Practice 2007/08 (Paperback, 4th Revised edition)
Series: CIM Coursebook
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List price R648
Loot Price R586
Discovery Miles 5 860
You Save R62 (10%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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BH CIM Coursebooks are crammed with a range of learning objective
questions, activities, definitions and summaries to support and
test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the
student up to date with changes in Marketing Environemnt
strategies.
Carefully structured to link directly to the CIM syllabus, this
Coursebook is user-friendly, interactive and relevant. Each
Coursebook is accompanied by access to MARKETINGONLINE
(www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any
time.
*Written specially for the Marketing Environment module by the
Senior Examiners
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and
activities to test your understanding of the theory
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