Dynamic Competitive Strategy - Turning Strategy Upside Down (Hardcover)

Dynamic Competitive Strategy by best -selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. He shows us refreshing and challenging ways of developing strategy, including: Agile approaches to Strategy and Planning The art of the Cunning Plan -with 101 ways of being innovative The alien approach: how might an alien see your industry and business? A whole new set of dynamic strategy tools Scenario storytelling and the art of mental time travel How emotional value can leverage competitive advantag Dynamic stakeholder analysis and influencing He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the infamous honey badger and others from everyday life. This book provides an overall theory and a wealth of practical guidance based on 30 years of Strategy Consulting and Management Research and Teaching that will transform your thinking about strategy. Tony truly "turns strategy upside down," as he does on the cover.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2017
First published:	2018
Authors:	Tony Grundy
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	278
ISBN-13:	978-1-138-08108-6
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Promotions
LSN:	1-138-08108-6
Barcode:	9781138081086

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!