Marketing is the lifeblood of any hair salon business, without a
constant flow of new clients and renewal of inactive clients; the
doors will soon close for good. The business survival statistics
paint a depressing picture, but it doesn't have to be that way.
Simply changing how marketing and advertising dollars are spent can
have a drastic affect on the performance of those dollars. Most
hair salon owners fall into the trap of image advertising and
branding. Sadly, following the large companies will not end well
for you as a hair salon owner. Every dollar must be held
accountable and return a known profit level; simply put every
dollar going out must be returned quickly and hopefully bring a few
friends along. This book will lay the foundation for transforming
your advertising and holding it accountable. No longer will you
wonder whether you should continue advertising in a particular
media; you will know if it is performing and how to tweak your ads
for better performance. Tony Jackson, THE Hair Salon S.U.C.C.E.S.S.
Coach TM ( http: //www.HairSalonSuccessCoach.com ) is the author of
the Hair Salon S.U.C.C.E.S.S. Toolkit TM available at http:
//www.HairSalonSuccessToolkit.com and is a serial entrepreneur. He
has spent over seventeen years helping businesses of all sizes to
solve business problems and now focuses exclusively on helping hair
salon
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