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Books > Social sciences > Sociology, social studies
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Markets and Myths - Forces For Change In the European Media (Paperback)
Loot Price: R1,539
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Markets and Myths - Forces For Change In the European Media (Paperback)
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Market and Myths: Forces for Change in the European Media is the
first introductory text to provide a detailed analysis of the
European Media in five major Western European countries within the
context of a theoretical framework. All forms of the mass media are
covered and the impact of media policy on the political, social and
cultural life of the countries concerned - Britain, France,
Germany, Italy and Spain. Issues such as the continuing role of
public service broadcasting and the extent to which a process of
Europeanisation has occurred within the Media are examined in a
clear accessible style which will make this book essential reading
for all those with an interest in the European Media.
General
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