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Books > Arts & Architecture > The arts: general issues > Theory of art
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Transvisuality: The Cultural Dimension of Visuality (Vol. I) - Boundaries and Creative Openings (Hardcover)
Loot Price: R3,814
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Transvisuality: The Cultural Dimension of Visuality (Vol. I) - Boundaries and Creative Openings (Hardcover)
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In the passage from new media and tabloid culture, over political
spin, branding and experience economy, to city scapes, design, and
art in contemporary society, visual culture-visuality, 'the
visual', 'the image world'-is a key denominator. The book is the
first volume of the project Transvisuality in three volumes,
initiated by University of Copenhagen and Liverpool University
Press. It collects leading scholars from all parts of the world in
a scrutiny of what the visual means today. It builds on the debates
on visual culture and visuality in the past decades studies of
culture, but expands on these debates from the perspectives of
theory, analysis and design. It shows how the visual impacts on the
current world and transcends the most different aspects of the
social: how the visual becomes transvisual by adapting and creating
culture in the global, translocal world. It ultimately addresses
the pervasive but puzzling claim of contemporary research that 'the
world has become more visual' and tries to answer it. In the first
volume the issue of the dimension of the visual is a paramount
theme, seen from different interdisciplinary angles. Whether
approaches are prone to nominalism and discourse or to issues of
cognition and framing, the question of what the visual is and what
impacts may pertain to it remains a fundamental challenge to
cultural research.
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