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Books > Business & Economics > Business & management > Sales & marketing
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Principles of Marketing for a Digital Age (Paperback, 2nd Revised edition)
Loot Price: R1,665
Discovery Miles 16 650
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Principles of Marketing for a Digital Age (Paperback, 2nd Revised edition)
Expected to ship within 12 - 19 working days
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Winner of the TAA 2021 Most Promising New Textbook award! This
award-winning textbook introduces you to all the essential concepts
and tools for marketing in a digital age. The new second edition
retains a strong focus on digital and social media marketing, and
has been updated to include cutting-edge coverage on the
implications of Covid-19 on consumer behavior. Greater emphasis has
been placed on sustainability, diversity and inclusion, providing
you with the skills you will need to become an ethical and
socially-minded marketer. The new edition also includes: * Over 30
case studies from global companies, including Netflix, Amazon,
Zara, Tony's Chocolonely, Nissan, and Airbnb * A revamped
'Sustainability Spotlight' feature in every chapter that aligns
with the UN's Principles for Responsible Management Education
(PRME) initiative * A wide range of critical thinking questions
that encourage you to reflect on real-world examples and scenarios.
This textbook is your essential guide to marketing as part of an
introductory marketing course at college or university. Principles
of Management for a Digital Age is accompanied by online resources
for instructors, including PowerPoints, a testbank, selected
content from SAGE Business Cases and a teaching guide containing
lecture objectives, chapter outlines, activities and discussion
questions. Students can access additional video content and further
reading for each chapter. Tracy L. Tuten is a professor of
marketing at Sofia University, USA.
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