|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Principles of Marketing for a Digital Age (Paperback, 2nd Revised edition)
Loot Price: R1,650
Discovery Miles 16 500
|
|
|
Principles of Marketing for a Digital Age (Paperback, 2nd Revised edition)
Expected to ship within 9 - 15 working days
|
Winner of the TAA 2021 Most Promising New Textbook award! This
award-winning textbook introduces you to all the essential concepts
and tools for marketing in a digital age. The new second edition
retains a strong focus on digital and social media marketing, and
has been updated to include cutting-edge coverage on the
implications of Covid-19 on consumer behavior. Greater emphasis has
been placed on sustainability, diversity and inclusion, providing
you with the skills you will need to become an ethical and
socially-minded marketer. The new edition also includes: * Over 30
case studies from global companies, including Netflix, Amazon,
Zara, Tony's Chocolonely, Nissan, and Airbnb * A revamped
'Sustainability Spotlight' feature in every chapter that aligns
with the UN's Principles for Responsible Management Education
(PRME) initiative * A wide range of critical thinking questions
that encourage you to reflect on real-world examples and scenarios.
This textbook is your essential guide to marketing as part of an
introductory marketing course at college or university. Principles
of Management for a Digital Age is accompanied by online resources
for instructors, including PowerPoints, a testbank, selected
content from SAGE Business Cases and a teaching guide containing
lecture objectives, chapter outlines, activities and discussion
questions. Students can access additional video content and further
reading for each chapter. Tracy L. Tuten is a professor of
marketing at Sofia University, USA.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
