Principles of Marketing for a Digital Age (Hardcover, 2nd Revised edition)

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: * Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb * A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative * A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	December 2022
First published:	2024
Authors:	Tracy L. Tuten
Dimensions:	246 x 189 x 33mm (L x W x T)
Format:	Hardcover
Pages:	496
Edition:	2nd Revised edition
ISBN-13:	978-1-5297-7980-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5297-7980-4
Barcode:	9781529779806

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