This book explores the design, communication and implementation of
social change programmes aimed at solving various social problems,
from reducing health-risk behaviour to 'green' consumption or
financial literacy. Examining the application of social practice
theory as a way of understanding social change, From Intervention
to Social Change connects theoretical reflections with empirical
research, sample cases and exercises, emphasising the importance of
communication and community engagement in the initiation and
implementation of social change programmes designed to address
social problems and improve quality of life. Adopting a
'communication for social change' approach and presenting
illustrative studies drawn from 'developed' and rapidly
transforming countries, this handbook will appeal to project
managers and communication professionals in the public and private
sectors, as well as scholars of sociology, anthropology and
development studies with interests in social problems and social
change.
General
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