Basketball 2.0 takes a riveting and inspirational look inside the
rise of 3x3 basketball, which made its Olympic debut at Tokyo 2020,
just a decade after launching as the official truncated version of
arguably the world's second most popular sport. For generations,
three-on-three was a popular form of pickup basketball but seen as
a novelty until the governing body, FIBA, hatched an ambitious plan
to broaden the sport's worldwide footprint and extend its fan base
through a distinctive brand. But to achieve legitimacy, 3x3 needed
to accomplish the improbable and go from the streets to the
Olympics. Despite scepticism, FIBA created a professional tour and
international competitions before its dream was realised when 3x3
became an Olympic sport for the Tokyo Games. FIBA is betting big on
its new game, but even after 3x3's memorable Olympic debut, the
question remains: will it truly succeed? Basketball 2.0 is the
first in-depth exploration of this fascinating and quirky new
global game.
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