Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
|
Buy Now
Fashion Branding and Consumer Behaviors - Scientific Models (Paperback, Softcover reprint of the original 1st ed. 2014)
Loot Price: R3,664
Discovery Miles 36 640
|
|
Fashion Branding and Consumer Behaviors - Scientific Models (Paperback, Softcover reprint of the original 1st ed. 2014)
Series: International Series on Consumer Science
Expected to ship within 10 - 15 working days
|
Fashion Branding and Consumer Behaviors presents eye-opening
theory, literature review and original research on the mutual
influence of branding strategies and consumer response.
Contributors use multiple methods to analyze consumers'
psychosocial needs and the extent that their fulfillment goes
beyond the usefulness or value of the items they purchase as well
as the fashion industry's means of communicating brand identity and
enhancing brand loyalty. Along the way, these studies raise
important questions about consumer behaviors, consumer welfare,
environmental ethics and the future of consumer research. Included
in the coverage: A symbolic interactionist perspective on fashion
brand personality and advertisement response. Optimizing fashion
branding strategies in a fluctuating market. An analysis of fashion
brand extensions by artificial neural networks. Domestic or foreign
luxury brands? A comparison of status- and non-status- seeking
teenagers. The impact of consumers' need for uniqueness on purchase
perception. How brand awareness relates to market outcome, brand
equity and the marketing mix. A breakthrough volume on the
complexities of how and why we buy, Fashion Branding and Consumer
Behaviors will captivate researchers and practitioners in the
fields of consumer psychology, marketing and economics.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.